We Started With One Client and a Problem Nobody Was Solving

In 2018, I was helping a small e-commerce brand sell kitchen products on Amazon. They were getting plenty of clicks on their ads, but sales weren't following. Their previous agency gave them a weekly Excel sheet with "impressions" and "reach" numbers that meant nothing to the business owner.

One day the founder called me and said: "I'm getting 500 leads a month from Facebook. Why is nobody buying?"

That question changed everything. I dug into their funnel and found the same three problems I'd later see in every industry — real estate, SaaS, healthcare, education:

1. 1.No feedback to the ad platform. Facebook had no idea which leads actually bought something. So it kept optimizing for cheap form fills — not buyers.
2. 2.Nobody followed up fast enough. Leads came in at 10 AM. The sales team called at 4 PM. By then the customer had bought from a competitor.
3. 3.No tracking from click to sale. The owner spent ₹5 lakhs on ads but couldn't tell which campaign brought which sale.

So I built a system. A simple dashboard that pushed every lead to the sales team instantly, sent an auto-WhatsApp within 30 seconds, and sent conversion data back to Facebook through server-side CAPI.

That system is now called HRMS. And it powers every campaign we run.

From E-commerce to Every Industry

The e-commerce brand's sales tripled in 4 months. Word got around. A builder in Gurgaon heard about it and asked if we could do the same for real estate leads. Honestly, I wasn't sure. Real estate is a different animal — the buyer takes 45-90 days to decide, the ticket size is in crores, and the sales process involves physical site visits.

But the same three problems existed. No CAPI. No fast follow-up. No click-to-booking tracking. We adapted the HRMS for real estate, added pin-code level targeting for Facebook Ads, and within 90 days that builder went from 8% site visit rate to 34%.

After that, we couldn't stop. SaaS companies wanted it. Healthcare clinics wanted it. Education institutes wanted it. The problems were universal — the solution just needed context.

What We Believe

I have a strong opinion about this industry: most marketing agencies are glorified ad managers. They run your Facebook campaigns and give you a report. But they don't build the technology that makes those campaigns actually work.

We're different because we're not just marketers — we're builders. Our dev team writes Laravel, .NET, Umbraco, and Next.js code every day. We chose these technologies not because they're trendy, but because they perform under real-world load. When 500 leads come in at 10 AM on a Sunday, the system can't crash. It needs to assign every lead, send every WhatsApp, and fire every CAPI event — in under 30 seconds.

That's what we do. Marketing and technology, together. Not as two departments that don't talk to each other, but as one team that builds the complete pipeline from ad click to sale.

The Team

Rahul Yadav, CEO — I handle strategy, tech architecture, and client relationships. I still write code when the HRMS needs a new feature. I believe the gap between marketing and technology is where most businesses lose money.

Sonika Yadav, Director — Sonika runs operations and client success. She's the person who makes sure campaigns actually deliver what we promised. If something breaks at 11 PM, she's the one fixing it before the client notices.

Beyond us, our team of 20+ includes performance marketers, Laravel and .NET developers, UI/UX designers, video producers, and SEO specialists — all in-house, all in Delhi.