What We Do
Strategy-driven Real Estate Marketing To Accelerate Your Property Sales.
We help builders, developers & brokers generate qualified leads, boost property visibility, and close deals faster. Our data-driven approach combines targeted Facebook & Google campaigns, SEO-optimized property listings, and cinematic video tours.
From NRI investors to first-time homebuyers, we create segment-specific campaigns that deliver high-quality leads at an optimized cost-per-lead, ensuring your marketing budget works harder.
End-to-end digital marketing tailored for the property industry.
Targeted Facebook, Google & Instagram campaigns delivering qualified property buyer leads directly to your CRM.
Rank for high-intent searches like "2BHK in Gurgaon" and "villa for sale near me" with location-specific optimization.
Cinematic walkthroughs, drone shots, and 360-degree virtual tours that convert browsers into site visitors.
NRI investors, first-time homebuyers, luxury seekers & commercial investors — each with segment-specific campaigns.
Hyper-local ads targeting buyers within 5-50km of your project site with pin-code level precision.
Continuous A/B testing of creatives, audiences & landing pages to drive CPL down while maintaining lead quality.
Results that speak for themselves.
Projects Delivered
Qualified property buyer leads delivered to your CRM through targeted multi-channel campaigns.
Leads Generated
Real-time analytics dashboard tracks every lead, CPL, and site visit conversion in your HRMS.
Builder Partners
From first ad click to site visit booking, every touchpoint optimized for maximum conversion.
Rajesh Kumar, VP Marketing
Working with DCRAYONS transformed our lead pipeline and delivered powerful ROI for our villa project.
Top 10 Organic Keywords
(year-over-year)
Lead Quality Score
(year-over-year)
What Dcrayons brings to our organization is a true depth of expertise and strategic insight. Their team is highly specialized across every aspect of real estate digital marketing — from hyper-local targeting to HRMS integration.
— Premium Villa Developer, Gurgaon
Priya Sharma, Sales Head
Their WhatsApp auto-follow-up system changed everything. Site visit conversion jumped from 12% to 38%.
Site Visit Rate
(quarter-over-quarter)
Cost Per Lead
(within 60 days)
Our previous agency gave us Excel sheets every Friday. Dcrayons gave us a live HRMS dashboard where we see exactly which ad brought which site visit. For the first time, we know where every rupee goes.
— Affordable Township Developer, Noida
157 Reviews
Clutch
6 Reviews
22K+ Followers
We don't just run ads — we build complete sales funnels.
From the first click to site visit booking, every touchpoint is optimized for the real estate buyer journey. Our HRMS integration means leads flow to your sales team in real-time.
We've helped 50+ builders generate 10Cr+ qualified leads across 15 cities with an average CPL reduction of 40%.
Powered by data. Driven by results.
Real-Time Lead Tracking
Every lead flows into your dashboard instantly. Track calls, site visits, bookings, and revenue.
Server-Side Tracking
Conversion API integration bypasses browser limitations for accurate attribution and lower CPL.
Auto-Follow-Up
Instant WhatsApp messages and IVR calls to new leads within minutes of form submission.
Live CPL & ROAS
Know your cost-per-lead, site visit ratio, and return on ad spend in real-time dashboards.
Complete marketing solutions for every stage of your property project.
Facebook, Instagram & YouTube campaigns tailored for property buyers with geo-targeted reach.
Search, Display & Performance Max campaigns optimized for property lead generation.
High-converting property microsites with integrated lead forms and tracking.
Location-specific blog posts, area guides & micro-pages that rank for buyer-intent keywords.
Cinematic walkthroughs, drone shots, reels & 360 virtual tours for your properties.
Facebook, Instagram & YouTube campaigns
Search, Display & Performance Max
High-converting property microsites
Dcrayons Real Estate Team
8+ years in property marketing | Updated April 2026
You're getting leads. Your dashboard shows hundreds, maybe thousands. But the site office is quiet. The sales team blames marketing. Marketing blames the leads. The boardroom wants answers.
After auditing 200+ real estate campaigns across Gurgaon, Noida, Pune, and Bangalore, we found it always comes down to three broken systems. Fix these three, and conversion follows.
This is the biggest money-burner in real estate advertising and almost nobody talks about it. You run Facebook ads, leads come in, your sales team calls them — but that conversion data never goes back to the ad platform.
Without server-side tracking (Facebook CAPI, Google Conversion API), the algorithm has no idea which leads actually converted to site visits or bookings. So it keeps optimizing for cheap form fills instead of quality buyers. You end up paying for thousands of leads who never intended to buy.
What we do differently:
Our HRMS sends conversion events back to Facebook and Google automatically. When a lead books a site visit or makes a payment, that signal trains the algorithm to find more people like them. CPL drops 40-60% within the first month because the ads get smarter with every conversion.
Most real estate social media ads fail because they target too broad. Your agency sets "age 25+, interested in real estate" and calls it a day. Your ₹2 Crore villa ad is being shown to college students scrolling Instagram at 2 AM.
The creative problem is even worse. The same static floor plan image runs for 3 months. No A/B testing. No video walkthroughs. No carousel showing the actual view from the balcony. Property buyers make emotional decisions — and a PDF brochure doesn't create emotion.
What we do differently:
Pin-code level geo-targeting around your project site. Income-bracket filtering. Lookalike audiences built from your actual buyers. And we produce 8-12 new creatives per month — drone shots, Reels, walkthrough videos, price comparison carousels. Every creative is tested and the losers are killed within 48 hours.
A buyer sees your ad on Monday, visits your landing page on Tuesday, and by Wednesday they've forgotten your project name. Why? Because there was nothing in between. No retargeting. No WhatsApp drip. No email sequence. No Instagram content keeping your project top-of-mind.
The average real estate buyer takes 45-90 days from first inquiry to site visit. If your content stops after the first ad click, you've already lost. Real estate lead generation strategies only work when content and follow-up work together consistently over weeks — not just on the day the lead comes in.
What we do differently:
Instant WhatsApp response (under 30 seconds). Automated 7-day drip sequence with project updates, price sheets, and virtual tour links. Weekly retargeting ads showing construction progress, testimonials, and price deadlines. Your project stays in the buyer's feed until they're ready to visit.
These three problems — broken tracking, poor ad quality, and inconsistent follow-up — account for 90% of wasted real estate marketing budgets. Fix them, and the same spend that was giving you junk leads starts delivering qualified site visitors who actually want to buy.
That's exactly what our system does. And we've done it for 50+ builders across 15 cities.
Free audit for builders with 50+ unsold units
Dcrayons has been delivering results-driven real estate marketing since 2018. We've helped 50+ builders grow by leveraging our strategy-first approach and proprietary HRMS technology.
We work with builders of all sizes, from single-project developers to multi-city enterprises. We offer flexible monthly engagements — no lock-ins. Partner with the team that proves its value every month.
No lock-ins. No hidden fees. Start small, scale fast.
For new builders and small projects — get your first 500 leads
For mid-size developers — dominate your micro-market
For large developers, townships, multi-city projects
Increase in Online Revenue
Growth in Qualified Leads
Growth in Page 1 Rankings
Don't just take our word for it. Hear from clients how our full-service marketing agency has helped them achieve their growth goals:
"Our previous agency gave us an Excel sheet every Friday. Dcrayons gave us a live dashboard where I can see exactly which ad brought which site visit. For the first time, I know where my money goes."
— Sales Head, Township Developer (Noida)
"They're the only agency that understands real estate isn't e-commerce. You can't just 'add to cart' a flat. They built us a complete funnel from ad to site visit to booking. CPL dropped 45% in 2 months."
— Director, Commercial Developer (Pune)
Our real estate marketing experts have generated over 10Cr+ leads for builders across 15+ cities.
Average ROI Increase
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